Hi, I'm Leo, a generational logger with a passion for connecting the forest industry like never before! The Waldo platform was born out of a need to help every player—whether they're searching for wood, trucks, or data—find exactly what they need while optimizing schedules for maximum productivity and profit.My family has deep roots in the forest industry here in Michigan's Upper Peninsula.
My dad started with just a chainsaw, and as we grew, so did our tools—eventually adding a bulldozer to make roads easier. Despite my mom's wishes for me to avoid logging, life had a way of bringing me back. After a stint in manufacturing and facing a layoff, I returned to my roots and found myself back in the woods, where together with my wife Tina, saw an opportunity to improve the industry.
We faced the same challenges as many loggers—piles of logs with no trucks to haul them. Tina was handling our company's accounting and saw the inefficiencies in the old ways of doing things. Together, we set out to create Waldo, a platform designed to streamline the entire process, connecting everyone in the forest industry in a more efficient, effective way.
Since the early days, Waldo has expanded operations to serve thousands of customers in the forestry industry. The team is rapidly growing in 2025, but remains committed to Leo's founding principles of supporting the entire supply chain.
The product continues to evolve with the expansion into new AI services to help reduce fraud and ensure compliance. There are so many more problems to solve in the forestry industry and Leo continues to be a major contributor as the voice of the customer.
